![]() ![]() The object was to identify and show the movie to L.A.'s black opinion leaders, who would get the word out to youthful and older audiences that “Boyz N the Hood” is, as the studio wants to emphasize, a “coming of age movie” that does not endorse gang violence. ![]() So far, Battle and more than 3,000 other people in Los Angeles have seen “Boyz N the Hood” in 25 special screenings set up as part of Columbia’s release strategy.įor one thing, the cast, despite the presence of rapper Ice Cube and actor Larry Fishburne, doesn’t ensure that the film will “open” strongly the studio is trying to spread strong word-of-mouth about “Boyz.”īut Columbia has also showed the film to a diverse audience including youth counselors, social workers, politicians, psychiatrists and police officers, a guest list the studio drew up with the help of Uniworld, a black marketing firm.
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